Designing customer experiences powered by human psychology.

About

I am a freelance service and strategic designer dedicated to designing exceptional customer experiences. I have an insatiable curiosity to understand how people tick and am driven to create a meaningful impact on people and the planet through improving services.

Services

My services encompass research, strategic design and service design with a focus on customer experience. I leverage AI tools and techniques to improve my service processes, artefacts and outcomes.

Approach

My approach is informed by established design methodologies as well as creativity, intuition and a curious mind. This influences my perspective, process and practice as well as bridges the gap between strategy, vision and implementation.

Human-Centred Design

I bridge the gap between customer needs and business goals, creating intuitive and successful services.

Futures Thinking

I consider possible futures to create a desirable and specific future state for a service or product.

Co-Creation

I use co-creation to bring in new ideas, fresh perspectives and a deeper customer understanding.

Empathy, Intuition & Awareness

Knowing who I am as a designer (values, ethics and self care) adds richness and rigour to my work.

Design Thinking

Through building empathy, creative brainstorming and prototyping, I create insights, ideas and solutions.

AI Tools & Techniques

I leverage AI to gain deeper insights, streamline workflows and explore creative possibilities.

I help businesses improve their services, and most importantly their customer’s experience.

My expertise is understanding customers and their needs, crafting experience strategies, conducting research and nudging behaviour change can impact business growth, customer loyalty and satisfaction.

Clients

I’ve worked with a range of agencies, companies and organisations across superannuation, media, retail, government, health insurance, automotive and finance.

hello@tiakramerdesign.com